Win More By Losing Less
Returns Matter. Risk Matters More.
No obligation, no pitch. Just conversation.
Why Risk Matters More
Most investors—and many advisors—focus on returns.
But once you understand how losses impact compounding, the importance of risk becomes clear:
A 10% loss requires an 11% gain to recover
A 30% loss requires a 43% gain to recover
A 50% loss requires a 100% gain to recover
That’s the math that makes risk impossible to ignore—and easy to underestimate.
My Philosopy
Limit the impact of losses while preserving long‑term growth.
My Approach
Limiting large losses requires intentional portfolio design.
Most portfolios balance risk using stocks for growth and bonds for stability. But outcomes depend heavily on the relationship between stocks and bonds remaining consistent over time.
That relationship has not held in every market environment—which is why I build portfolios more deliberately.
Alongside stocks and bonds, I allocate to assets designed to participate in the upside while helping to cushion the downside—reducing reliance on any single stock‑bond outcome.
The goal is simple: limit the impact of losses while preserving long‑term growth.
Is This a Fit for You?
This approach tends to resonate with investors who:
Are willing to trade some upside in strong markets for reduced losses in more difficult ones
Want a more disciplined, structured approach to managing risk beyond traditional asset allocation
Prioritize transparent, exchange-traded investments over insurance products, illiquid alternatives, or capital-constrained private vehicles
Like it or not, risk is unavoidable. A 15‑minute conversation can help clarify whether the risk in your portfolio is there by design or by default.
No obligation, no pitch. Video or phone—your choice.
About Jeff Kuest, CFA, CFP®
I’m a CFA® charterholder and CFP® professional with 30 years of experience in the investment industry, and a portfolio manager and advisor at Range Financial Group.
My approach is grounded in analytical thinking and a deep respect for risk.
I believe long‑term success comes from a disciplined strategy investors can stick with through both up and down markets.
Disclosures
Jeff Kuest is an investment adviser representative of Range Financial Group, an SEC‑registered investment adviser. "Winmorebylosingless.com" is a marketing name for Jeff Kuest and does not carry a separate registration.
This material is provided for informational and educational purposes only and is not intended as investment advice. Nothing on this website should be construed as a recommendation to buy or sell any security, or as a solicitation to engage in any investment strategy.
Investing involves risk, including the possible loss of principal. There is no guarantee that any investment strategy will be successful. The information presented is general in nature and does not take into account the specific objectives, financial situation, or needs of any individual investor.
Certain materials referenced or linked on this website are provided by third parties for educational purposes. BlackRock is not affiliated with Jeff Kuest or Range Financial Group and does not endorse or sponsor Jeff Kuest, Range Financial Group, or any investment strategies discussed.
For additional information, please refer to the full disclosures available on the Range Financial Group website.
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